ABOUT GE CREDIT UNION

GE Credit Union is a regional credit union with 16 branch locations throughout New England, headquartered in in Milford, Connecticut. The company is specializing in not-for- profit financial cooperation with a broad range of high quality financial services.

EXPERTISE:

INDUSTRY DOMAIN:

Financial Services

KEY RESULTS:

  • OPERATIONAL COSTS REDUCTION
  • BOOST IN ELECTRONIC ADOPTION
  • WORKFLOW ACCELERATION

CONTEXT

The client was in great need of a more effective e-statement solution that would replace existing outdated software tools. Apart from just an e-statement platform, GE Credit Union was also planning to launch a series of member-focused banner ads and campaigns. The company required a solution with advanced flexibility and audience targeting capabilities, in order to better engage and interact with its audience as well as stand out from the competition.

SOLUTION

In order to meet the requirements of GE Credit Union, the Statement2web platform by OMI was implemented. The solution successfully incorporates all the essential features of e-statement software and provides great flexibility for marketing campaigns, making it an all-round system. Statement2web allows streamlining and customizing marketing operations and is extremely user-friendly, with a short learning curve as well as intuitive UI. The solution was designed to improve engagement between brands and their customers by encompassing all aspects of our client’s communications in a single system.

Aims and Objectives

To replace an existing system with a modern automated platform, capable of streamlining e-statements, notices and e-campaigns processes, as well as launching pilot campaigns.

Audience Management & Segmentation

Rebranding

Digitalization of Member Communications

Improvement in Brand Awareness

Cost Reduction in Print and Mail

Increase in Electronic Adoption

Advanced Campaign Targeting Across Branches

RESULTS

After implementing Statement2web, GE Credit Union was able to significantly speed up and simplify the process of e-statements, notices and e-campaigns generation as well as target members with multiple campaigns. In addition to that, shift to the new platform helped to cut on printing and mailing costs by 54%. With new tools available, GE Credit Union is able to better engage with its audience and stand out in the market.

FEEDBACK

“OMI gives me the flexibility we need. For example, this month I’m running four different banner ads, which are targeted by branch. Each ad is created specifically for and relevant to each branch location. Prior to making the conversion to Statement2web there was no room for a marketing message anywhere on our e-statements, so we missed that market completely

As a bilingual credit union, with 16 branches comprised of underserved locations in CT and VA, Corporate branches in our Lockheed Martin sponsor locations in VF, and NY as well as four branches located in Puerto Rico, relevancy is always a struggle.

The OMI platform allows us to easily and effectively target a range of demographics with minimal effort. The ease of scheduling and defining the campaigns enables our marketing department to plan ahead and stay ahead… and we can easily switch out campaigns if needed..”

GE Credit Union
Audra Wilder, Vice President of Marketing

READY TO START A PROJECT?

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