ABOUT OUR CLIENT IZENDA

Izenda provides a cloud-based Business Intelligence platform. The company’s product is among world’s most advanced and agile self-service reporting platforms, as it embeds into existing IT infrastructure and empowers users to generate robust custom reports. Izenda can be swiftly integrated into modern applications. Among many features of the platform are budgeting, forecasting, data analysis and others.

EXPERTISE:

INDUSTRY DOMAIN:

ISV

KEY RESULTS:

  • SHORTER CYCLES
  • INCREASE IN OPPORTUNITY-TO-WIN RATIO
  • BOOST IN NEW CONTACT RATE

CONTEXT

The marketing team at Izenda required fast and easy access to the essential sales data that could be found in Salesforce platform. This would allow accelerating the process of leads and contact management as well as utilizing a more rapid automated method towards running and executing campaigns. In turn, the company would be able to utilize Marketing Automation within Salesforce CRM in order to advance a number of essential business processes.

SOLUTION

In order to achieve the set goals, Izenda implemented 366 Degrees, a cloud-based solution by OMI. The application gives near absolute transparency of CRM data to both sales and marketing departments. In addition to that, 366 Degrees allows automating core marketing processes, resulting in significant time and cost reduction.

Aims and Objectives

Establish a business process automation system. And gain transparency by connecting marketing and sales departments through CRM.

CRM Audience & Segmentation

Real-Time Interactions & Engagements

Email Marketing Management

Simplified Execution of Marketing Campaigns

RE-ENGAGEMENT ON STAGNANT LEADS

BOOST IN LEAD RE-ENGAGEMENT TO NEW OPPORTUNITY

NEW CONTRACT RATE ADDITION OF RE-ENGAGED LEADS

RESULTS

With integration between 366 Degrees and Salesforce platform, Izenda has attained additional capabilities to seamlessly connect essential marketing processes to the core sales data within the CRM. With marketing and sales visibility gained for lead, nurture and re-engagement campaigns, the company managed to attract more businesses and shorten sales cycles.

FEEDBACK

“Izenda found a Marketing Automation and Customer Engagement Platform that works seamlessly with Salesforce.com! 366 Degrees provides marketing insights a Business Intelligence company would expect!”

IZENDA
Lee Nagel, Vice President Marketing

READY TO START A PROJECT?

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