The first in a 2-part executive interview with Brad Banyas, Founder and CEO, OMI Marketing automation is an approach that allows companies to streamline, automate,
CMO’s Optimize Customer Lifetime Value
The notion of “Customer Lifetime Value” is a concept and calculation that helps CMOs determine the dollar value associated with the long-term relationship of any
Three Areas to Consider for Great Customer Experiences
It’s About Long-Term Customer Experience It makes sense to manage your customers with a long-term point of view. A repeat customer spends 67% more than
Keep a Customer for Life Attitude- Be There Waiting
Keeping “Forever Customers” Innovations in mobile, social and cloud-based technology are pushing consumer behavior in new ways and prompting organizations to rethink the way they
Know Your Customer – Gain The Advantage
The business marketing has seen a shift in paradigm in the past couple of ears, moving away from traditional advertising towards a more direct and
Centralize Customer Communications & Join us in Winners Alley
Don’t Lose Control of your Customer Communications Most organizations manage a huge variety of customer communications…and it’s easy to lose control. Everything from monthly statements
CRM and Marketing Automation Orchestrate Performance
Orchestrating CRM and Marketing Automation CRM systems are an excellent tool to help a sales teams manage, track, and report on their sales process, but
Leverage Salesforce and 366 Degrees for better ROI
By Brad Banyas For any business to survive it needs to land new customers. But more than that, they must keep bringing customers back.
Creating The Perfect Marketing Stack Chronicles
Introduction With thousands of technologies in the market, we chose more of a simplistic approach to build our Marketing Technology Stack based on proven technologies
Cultivating Your Forever Customers
There is a dramatic change underway in business today. Innovations in mobile, social and cloud-based technology are pushing consumer behavior in new ways and prompting