Despite what many people are saying today, direct mail is still remaining, probably the number one marketing campaign that you can utilize in your business.
Ask any successful marketer, and he or she will say to you that personalized content is the most effective mean of acquiring and retaining customers.
No one has invented a more efficient form of marketing than a satisfied customer. So naturally, most technologies in customer relations sector are aimed towards
We all used to the idea that marketing is inherently an expensive venture that eats up both time and resources. This is especially true for
What is customer engagement, really? There are numerous metrics that go into customer engagement, from simple pages views and time spent on the website to
It’s About Long-Term Customer Experience It makes sense to manage your customers with a long-term point of view. A repeat customer spends 67% more than
Keeping “Forever Customers” Innovations in mobile, social and cloud-based technology are pushing consumer behavior in new ways and prompting organizations to rethink the way they