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Starbucks collects consumer data such as past purchases, likes and dislikes, and other activities through a Loyalty Programme and a well-designed mobile app. Amazon uses
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Customer service is a crucial factor in the success of a business's brand. Whatever your line of trade, you want to be able to efficiently
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Success in business is always determined by how well an enterprise understands its clients’ needs, and subsequently, how well it meets them. 2023 will be
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Despite what many people are saying today, direct mail is still remaining, probably the number one marketing campaign that you can utilize in your business.
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Ask any successful marketer, and he or she will say to you that personalized content is the most effective mean of acquiring and retaining customers.
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No one has invented a more efficient form of marketing than a satisfied customer. So naturally, most technologies in customer relations sector are aimed towards
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What is customer engagement, really? There are numerous metrics that go into customer engagement, from simple pages views and time spent on the website to