Whether you call it the funnel, the pyramid, or the pipeline, the sales lifecycle is always a point of discussion. Who is sales-qualified? Who is
Every business – from a multinational corporation to a local bakery — must attract new customers in order to thrive. Any company that fails to
In the realm of small business marketing and sales outreach automation, when it came to engaging your customers and centralizing all of your activities, for
Despite what many people are saying today, direct mail is still remaining, probably the number one marketing campaign that you can utilize in your business.
Customer Lifecycle Management (CLM) is a powerful approach to enable customer interaction strategies that can bring about significant business growth and profitability. The idea is
The world seems to be accelerating every day, and it takes a well-equipped small- and medium-sized business (SMB) to keep up. Between juggling sales data,
The importance of video marketing cannot be overstated in today’s world. It is the most engaging type of content marketing. Just think about it, YouTube
Third-party applications are an essential part of business IT infrastructure. Nowadays there is an app for practically anything. Moreover, there are probably at least a
In today’s world social media (SM) plays a very important role, not only in our private lives but also in the life of any business.
Salesforce is not just a CRM platform. It is a brand that defines trends and makes what we refer to as best practices in the