Ask any successful marketer, and he or she will say to you that personalized content is the most effective mean of acquiring and retaining customers.
What Kind of Data Should be Integrated with Your CRM?
In our previous articles, we’ve touched the topic of data integration in CRM system quite a bit, and all the benefits that it can bring
How Business Process Automation (BPA) Can Hurt Your Business
In our blog, we’ve talked a lot about business process automation and how it can do miracles with your business. And it’s true that companies
Pros & Cons of Business Intelligence and CRM Platforms
When it comes to in effective business management there is a constant debate whether companies should go with setting up CRM for forecasting and Analytics
Nimble CRM & the Conquest of Social Selling
Is Social Selling eliminating old school sales processes?? Well, maybe not quite. But it certainly changes the entire landscape of B2B sector and it seems
CRM Then and Now. How It Has Changed
Over the last four decades CRM software has gone all the way from a basic database marketing solution to full-stack customer relationship management systems. We
How can a Small Business Utilize the Power of Big Data
The term “Big Data” reached a trendy point, when everyone tries to put it on a product. Similarly how food companies strap “100% Natural” to
How to Convert your Audience into Brand Ambassadors
We all used to the idea that marketing is inherently an expensive venture that eats up both time and resources. This is especially true for
5 Key Steps Towards Scaling Your Email Marketing Campaign
Email marketing is a true beast! It is still the most effective form of marketing out there. And although many have promised that the rise
How Startups can Start Selling on a Scale of Big Brands with Marketing Automation
Despite what most people perceive of starting a business, the most challenging part is not coming up with an idea and starting off. Any startup