Customer Relationship Management (CRM) solutions have become an important component for financial companies at every stage of tracking customer's journeys from client acquisition to retention.
Integration is what opens up opportunities for companies to expand their capabilities and improve their existing IT infrastructures. Both iPaaS and API management solutions were
The Time has come for Multi-Channel Delivery There is a lot of excitement over multi-channel delivery these days, and here’s why: Over 750 million users
The productivity between your sales and outbound marketing team reached an all-time low. In a desperate attempt to turn things around and boost both productivity
The notion of “Customer Lifetime Value” is a concept and calculation that helps CMOs determine the dollar value associated with the long-term relationship of any