Integration is what opens up opportunities for companies to expand their capabilities and improve their existing IT infrastructures. Both iPaaS and API management solutions were
The Time has come for Multi-Channel Delivery There is a lot of excitement over multi-channel delivery these days, and here’s why: Over 750 million users
In our previous articles, we’ve touched the topic of data integration in CRM system quite a bit, and all the benefits that it can bring
In today’s world, it is almost impossible to live a week without hearing at least a couple of news about AI (Artificial Intelligence) and machine
The productivity between your sales and outbound marketing team reached an all-time low. In a desperate attempt to turn things around and boost both productivity
The notion of “Customer Lifetime Value” is a concept and calculation that helps CMOs determine the dollar value associated with the long-term relationship of any
The business marketing has seen a shift in paradigm in the past couple of ears, moving away from traditional advertising towards a more direct and
Don’t Lose Control of your Customer Communications Most organizations manage a huge variety of customer communications…and it’s easy to lose control. Everything from monthly statements
Making the Move to Multi-Channel Why should you make the move to multi-channel customer communications? Here’s why: Over 750 million users use Facebook every single
We hope that you’ve made your New Year’s resolutions, because 2015 will most certainly be a year filled with innovation, opportunity and more than a
