The Importance of Data Security in Dynamics CRM
Recent trends have put it beyond doubt that big data is on the rise. Unfortunately, so are cyber threats. Cybercriminals are also becoming more
Choosing The Best CRM For Financial Services
Customer Relationship Management (CRM) solutions have become an important component for financial companies at every stage of tracking customer's journeys from client acquisition to retention.
Salesforce Data Migration Best Practices
CRMs rely on organized, up-to-date, high-quality data to deliver the benefits they are meant to, meaning that at one point or another, you will need
What Kind of Data Should be Integrated with Your CRM?
In our previous articles, we’ve touched the topic of data integration in CRM system quite a bit, and all the benefits that it can bring
API Management Platform vs Integration Platform as a Service: Does the Enterprise Need Both?
Integration is what opens up opportunities for companies to expand their capabilities and improve their existing IT infrastructures. Both iPaaS and API management solutions were
Push Play for Multi-Channel Communications
The Time has come for Multi-Channel Delivery There is a lot of excitement over multi-channel delivery these days, and here’s why: Over 750 million users
What Is Machine Learning?
In today’s world, it is almost impossible to live a week without hearing at least a couple of news about AI (Artificial Intelligence) and machine
Harnessing the Power of Outbound Marketing Solutions
The productivity between your sales and outbound marketing team reached an all-time low. In a desperate attempt to turn things around and boost both productivity
CMO’s Optimize Customer Lifetime Value
The notion of “Customer Lifetime Value” is a concept and calculation that helps CMOs determine the dollar value associated with the long-term relationship of any
Know Your Customer – Gain The Advantage
The business marketing has seen a shift in paradigm in the past couple of ears, moving away from traditional advertising towards a more direct and