Whether you call it the funnel, the pyramid, or the pipeline, the sales lifecycle is always a point of discussion. Who is sales-qualified? Who is
A business cannot survive without an effective marketing strategy. Regardless of how breakthrough the service is or how innovative the product may be, if it
Marketing is a vital part of any business. You can have the most advanced, cost-effective and innovative product out on the market. However, if your
While different types of businesses share some similar marketing goals, such as brand awareness or customer engagement, the fact that marketing automation models for B2C and B2B
Today, businesses cannot survive with aquiring customers and prospects from a single channel. The competition spreads across a variety of platforms, from social media to forums
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The Rise of Video Marketing for SMBs Did you know that video marketing is one of the most powerful ways to influence customers and brand
Email marketing is a true beast! It is still the most effective form of marketing out there. And although many have promised that the rise