Before platforms like Microsoft Dynamics 365 CRM entered the scene, only large enterprises could dream of marketing automation. Only a few had the technical expertise
The challenge that growing businesses constantly face is usually that they quickly become victims of their own success. Customer Relationship Management systems like Salesforce and
What is an omnichannel marketing strategy? Omnichannel approach gives businesses the opportunity to be present on multiple platforms at the same time. With a multichannel
For nearly every marketer out there, lead generation is a top priority. It directly relates to the success of your business. An effective marketing strategy
CRM platforms and marketing automation tools may often appear to be quite similar at first, but they both serve two different purposes. Therefore, it’s important
For companies of all sizes, marketing is a part of business operations that is absolutely crucial for success. If you do the simple things efficiently,
In the discussion around marketing automation, these are two of the most well-known and influential platforms you will probably hear about. A casual glance at
In an ideal scenario, every successful sale is a carefully choreographed process that begins and ends with a customer taking steps that were anticipated by
Businesses are turning more and more to technology to enhance their operations and help them build a competitive advantage over rivals. However, there is a
