The Art of Retaining an Audience
It’s All About Customer Experience Are you so intently focused on lead generation and customer acquisition that you are ignoring your most important customers…the ones
Cloud CCM takes the Spotlight Interview with Brad Banyas
Brad Banyas discusses the impact of Cloud Services in the Customer Communications Management (CCM) space, with Kevin Craine. There are many important technological and societal
Quicker Campaign Execution- Template Branding Made Simple
Cross Channel Campaigning- Marketing’s New Sweetheart!
Try these techniques for customer engagement effectiveness
3 Trends to Watch in 2015
2015 The Year of Marketing Orchestration-Want to Bet?
Our Predictions for 2015 The business landscape is changing rapidly. Between innovations in mobile technology, strides in social media marketing, and rapid migration way from
2015 The year of OMNI everything-mostly Commerce
Omni-Channel Commerce and Payment Initiatives There will be a lot of talk about Omni-Channel Commerce this holiday season, and for good reason. The shopping experience
Three Tactics to Maximize Marketing Success
Message Orchestration Across the Customer Lifecycle The notion of “Customer Lifetime Value” is a concept and calculation that helps CMOs determine the dollar value associated