Omni-Channel Commerce and Payment Initiatives There will be a lot of talk about Omni-Channel Commerce this holiday season, and for good reason. The shopping experience
Three Tactics to Maximize Marketing Success
Message Orchestration Across the Customer Lifecycle The notion of “Customer Lifetime Value” is a concept and calculation that helps CMOs determine the dollar value associated
Marketing Ecosystems 5 Tips for Better Results
Integrating the Marketing Ecosystem The marketing ecosystem for most organizations has become increasingly fragmented. Campaign management across multiple channels is one of the most difficult
Get Sales and Marketing on the Same Page
Orchestrate Sales and Marketing Automation Customer Relationship Management (CRM) systems have been widely used for years now. Solutions for managing a company’s interactions with current
Marketing Automation – 4 Areas of Focus
No matter what business you are in, every organization must reach new customers in order to thrive. Any company that fails to reach new markets
Orchestrate Integrated Campaigning
Integrated Campaign Management It seems that everyone these days has a slew of electronic devices and is active on multiple social networks. There are literally thousands
Social branding: The basics
Free Download – Social Media Specs Infographic It doesn’t matter if you’re brand new to social media or a savvy veteran – everyone struggles when
Customer Lifecycle Message Orchestration
Organizations send billions of boring notices, statements, bills, policies and renewals each year. And each one of them represents a sunk-cost – an expense that
Sorry Social Media, E-mail is Still the Leader
A lot of attention is paid to social media marketing, but did you know that e-mail continues to be one of the most profitable channels
Why Customer Experience Means More than Customer Acquisition
Are you so intently focused on lead generation and customer acquisition that you are ignoring your most important customers…the ones they already have? Companies often