October 17
CRM Configuration
Sales
Salesforce
Salesforce Community Cloud is a social CRM platform aimed at enhancing communication between a company and its employees, partners, and customers; and is one of the best tools of such kind. Among other things, it gives employees access to help desk communication, human resource management (HRM) and troubleshooting, while the management can use it to improve communication with its channel partners and other external parties.
In this article, we’ll talk about the benefits and features of Community Cloud and when it’s best to consider using this tool in your company.
Community Cloud Salesforce is an online digital experience platform by Salesforce that helps businesses across various industries to better reach and manage their relationships with customers, partners, and employees. Communities created within this platform can be used for getting clients’ feedback, providing customer support, lead qualification, training, and much more. It’s up to you to decide how to use its features within and outside of your organization.
Here are some Community Cloud features you can use:
Now let’s expand on the features of Salesforce Community Cloud for your business by going deeper into its functionality:
An idea of building an online community for your business might sound complex and the fear of not getting the desired results is a common thing. What if my business is not big enough? How do I make sure this will work? Questions like these concern thousands of business owners. But the truth is that Salesforce Community Cloud Salesforce provides a great number of benefits that can help companies of any size to empower their relationships inside and outside their organizations and make smart business decisions. These are only a few major benefits you can get:
The stronger your business relationships are, the better results you get. Let your customers get a better experience when reaching out to your company. This way you’ll be able to increase your brand awareness and credibility, as well as make sure your clients are satisfied with your services and products.
This platform allows your partners and clients to get the information they need without additional effort from your employees. As a result, you save time and money on repetitive and ineffective operations, thus giving your staff an opportunity to get to more important tasks.
Collecting data on your community’s behavior and feedback helps your employees to monitor its activity, as well as to customize and improve your products and services to make sure they fulfill your customers’ needs. Thus, your company responds better to market requirements, while customer satisfaction rates continue to grow.
Customer data generated by the platforms allows making sure none of your clients’ questions or requests are left unsolved. This is a very important step that plays one of the main roles in your future success.
Since all the data is gathered within a single platform, your employees can access any information they need and exchange this data easily across all departments. It helps to improve communication inside the team, thus, increasing its productivity.
Whether you utilize Salesforce’s native integration or create a custom API for other backend systems to merge data for various sources, users will be able to access the data they need on demand and at once. This will enable you to have a full view of your customers and partners in order to deliver the best quality of service at the right time and report on performance in a closed-loop approach.
Did you know that you can build a portal in no more than 30 days? Portals between businesses used to be built on an individual basis. On top of that, they would be developed by people who would need to take their time to learn all the ins and outs of each shareholder in order to create the right application using Java, PHP, or .NET. The Salesforce Cloud platform provides multi-corporate portal development possibilities which are built into its structure.
Whenever your customers can easily access your FAQs and use the appropriate guidelines without your involvement, it enables agents to dedicate more time on more business-critical tasks. Community Cloud in Salesforce also provides you with an overview of your agents – it displays their activity levels, their endorsements and skills. Some other features are case escalation, e-commerce and community engagement.
There are many reasons why Community Cloud can be beneficial to your business. If you want to drive more sales, deliver high-quality service, and manage key operations and relationships via a single platform, this Salesforce solution will be a great pick.
If you want to learn more about the solutions that can help your business scale and evolve, reach out to the Salesforce experts at OMI. Our team will be glad to answer any questions you may have and choose a solution that perfectly aligns with your needs.