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Flip the Funnel

Purchase Funnel

But the world has changed a lot since Elias St. Elmo Lewis first developed the Funnel; consumers are now more informed, connected, and empowered than ever before. So the question becomes: Does the Funnel still work in our hyper-connected, info-intense business age?

Siphon Success

people buy with the reviews and opinions

Customers on Top

Today, customers can experience your brand in many ways.  At OMI we advocate “flipping the Funnel,” by viewing your existing customers on top and flowing to more leads and revenue as a result of your efforts to better manage your existing customers. After all, it costs 6-7 times more to acquire a new customer than it does to sell to an existing one, so it makes sense to nurture the Sales Funnel with your best customers…the ones you already have. The goal is to move customers from simply being satisfied with their purchase to becoming an advocate for your brand, sharing “word-of-mouth” customer experiences and perceptions worldwide and virally via social media, blogs, chat rooms and product review sites.

Capture the Value

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