Don’t Lose Control of your Customer Communications
Most organizations manage a huge variety of customer communications…and it’s easy to lose control. Everything from monthly statements and notices, to social media, mobile communications, the web, and more, are now part of a customer communications mix that is growing in both volume and complexity. It can be difficult to keep up, especially as needs for cost containment become more pressing and competition for customer loyalty becomes more intense.
One reason organizations struggle is the fact that most do not manage their customer communications centrally; aspects surrounding design, content, production and strategy are often isolated in pockets of technology, people and process. This can result in redundant systems, disconnected stakeholders, and a process that makes it virtually impossible to effectively control and optimize branding, messaging, and campaign strategy.
You can overcome the challenges with a holistic strategy and platform that brings all the moving parts together. Indeed, one of the fundamental benefits of adopting a Customer Communications Management (CCM) philosophy is that it provides a vehicle for centralized strategic planning and implementation, as well as technical control over the communications themselves. Significant operational savings can certainly be achieved, but extended value lies in the ability to design and implement customer communications strategies that optimize both revenue growth and customer experience overall.
A New Degree of Control
At OMI, we believe that the business goal of good customer communications should be to improve the lifetime value of each customer. But how do you do it? One way is with our flagship tool, 366° Degrees — a single platform to manage all of your customer communications no matter what form they take. You can easily reach across communication channels in social media, mobile and online formats and then quickly analyze the effectiveness of those connections. More than that, you’ll have all the tools you need to do things like message personalization, target segmentation and in-depth campaign analytics. Find out more today at www.omi.co