If you want to make sure your sales teams are successful in their job, adopting the latest sales enablement tools is a must. Any enterprise looking for growth needs to evaluate their employees’ performance, do research on the tools offered by the market, and pick the one that fully covers their business needs. In this article, we will cover 5 best sales enablement platforms and their features to let you decide whether one of them can help your sales reps to advance.
What Is a Sales Enablement Platform?
A sales enablement platform is a combination of marketing tools and data needed to engage more leads and convert them into sales. In other words, such platforms provide your sales reps with everything they need to organize their processes more efficiently and focus more on reaching and converting target clients.
Depending on the chosen tool’s functionality, your teams can monitor interactions among themselves and potential buyers, keep track of their performance and behavior, optimize customer-facing content and more. Besides that, such software can help automate a wide range of operations that don’t require human interaction, thus reducing the number of errors and saving time that can be spent on more important tasks.
Why Are These Tools Important?
Generally, sales enablement platform features include:
- Performance tracking allows analyzing your team’s KPIs, as well as customers’ engagement, to adjust sales activities in accordance with the client’s requirements and needs.
- Marketing and sales tools allow sales reps to identify the latest market trends and implement various techniques to convert more leads into sales in less time.
- Content management provides users with access to promotional materials and content that can be used for engaging customers.
- Customer management functionality will make sure your clients get only relevant content they need that can encourage them to proceed to purchase your products/services.
- Integration with other tools and devices will help to bring all the components of your IT infrastructure together and streamline workflows.
- Customization allows modifying interfaces and tools in line with your business goals to make the platform easy to use even by non-technical specialists.
A properly implemented and customized sale enablement platform leverages the best of the above-mentioned tools and helps your company to:
- Increase the sales team’s productivity and efficiency;
- Enable smart content and customer management;
- Boost sales rates and KPIs;
- Enable effective communication between the sales team and target audience;
- Receive valuable insights and analytics.
The list of the benefits expands depending on how effectively you employ your sales enablement platform’s features and how well they match up with your business goals.
Best Sales Enablement Platforms According to OMI Experts
As promised, we will provide you with an overview of the top 5 sales enablement platforms that can help your sales teams both to nurture existing client relationships and engage more potential customers. Please note that every business follows its own requirements and not all of the tools listed below can be beneficial specifically for your enterprise. To learn more about the digital solutions that can enable your sales growth, check out our service page or contact OMI specialists. We will be glad to assist you with any questions.
High Velocity Sales
This Salesforce solution combines a great variety of tools that allows sales teams to efficiently organize their working processes and engage more leads. Thanks to AI-powered features, the platform analyzes key customer’s needs and provides valuable insights into their behavior. Besides that, in-built calendars, call manager, and emails allow reaching out to customers directly in the application. Check out the complete overview for more information.
The 366 Degrees platform enables automation across all marketing operations to help companies get better ROI. Its in-built tools allow creating impactful marketing campaigns to engage more leads and convert them faster than before. The platform also provides integration with CRM, video, and email systems to let sales teams take maximum advantage of their connections with clients.
With the help of this system, sales reps can create and deliver personalized gifts and cards to their new and existing clients. The in-built catalog includes a broad range of visuals that can be customized in accordance with your customers’ interests and preferences. Rocket Notes helps to show your clients that you care about them and appreciate their support, thus improving sales cadence and lead conversion rates.
Revenue Grid provides customer-facing teams with everything they need to close more deals. The solution implements artificial intelligence to deliver valuable insights into revenues and enables efficient data management. Additionally, Revenue Grid sets up integration with CRM systems to maximize return on engagements with target clients.
Besides traditional features provided by CRM software, Nimble also focuses on social interactions with clients. It helps to unify your customers’ contact information from various platforms within a single system to enable its efficient management. Additionally, the platform’s features allow tracking team activities, managings sales and other processes involved in customer relationship management to help your teams reach more clients and increase sales.
If you are looking for a reliable partner to create efficient sales enablement content for your company or to advise on the digital solutions that will benefit your business, get in touch with OMI dedicated teams today!