December 06
Sales
If you want to make sure your sales teams are successful in their job, adopting the top sales enablement solutions is a must. Any enterprise looking for growth needs to evaluate their employees’ performance, do research on the tools offered by the market, and pick the one that fully covers their business needs.
In this article, we will cover 15 top sales enablement platforms and their features to let you decide whether one of them can help your sales reps to advance.
A sales enablement platform is a combination of marketing tools and data needed to engage more leads and convert them into sales. In other words, such platforms provide your sales reps with everything they need to organize their processes more efficiently and focus more on reaching and converting target clients.
Depending on the chosen tool’s functionality, your teams can monitor interactions among themselves and potential buyers, keep track of their performance and behavior, optimize customer-facing content and more. Besides that, such software can help automate a wide range of operations that don’t require human interaction, thus reducing the number of errors and saving time that can be spent on more important tasks.
Generally, sales enablement platform features include:
A properly implemented and customized sale enablement platform leverages the best of the above-mentioned tools and helps your company to:
The list of benefits expands depending on how effectively you employ your sales enablement solutions features and how well they match up with your business goals.
In the sales enablement tool category, the G2 directory lists a staggering 126 platforms, which means that the niche is rather saturated. That’s why it was important for us to handpick the best 15 – and we needed a list of criteria.
Ultimately, our team has settled on the following criteria when analyzing the top sales enablement platforms and choosing the best ones:
As promised, we will provide you with an overview of the top 15 sales enablement solutions that can help your sales teams both to nurture existing client relationships and engage more potential customers. Please note that every business follows its own requirements and not all of the tools listed below can be beneficial specifically for your enterprise.
To learn more about the digital solutions that can enable your sales growth, check out our service page or contact OMI specialists. We will be glad to assist you with any questions.
Salesforce is a powerhouse in the CRM space, known for its unparalleled customization capabilities. The platform not only offers robust customer relationship management features but also extends into artificial intelligence with Einstein Analytics, empowering organizations with predictive insights. With modules like Community Cloud and Chatter, Salesforce fosters collaboration within teams and with external stakeholders. Its extensive AppExchange marketplace allows users to enhance their CRM with a vast array of integrations.
Top Features:
This Salesforce solution combines a great variety of tools that allows sales teams to efficiently organize their working processes and engage more leads. Thanks to AI-powered features, the platform analyzes key customer’s needs and provides valuable insights into their behavior. Besides that, in-built calendars, call manager, and emails allow reaching out to customers directly in the application. Check out the complete overview for more information.
Top Features:
LinkedIn Sales Navigator is a specialized tool designed for social selling on the world’s largest professional network. Its TeamLink Connections feature stands out by leveraging team connections for warmer introductions, facilitating trust-building in outreach efforts. Real-time Updates keep users informed about lead activities, ensuring timely engagement. InMail Credits provide a unique avenue for direct communication with prospects outside of the user’s network, expanding outreach possibilities. Advanced Search Filters offer precise targeting, enabling sales professionals to identify and connect with their ideal prospects effectively.
Top Features:
The 366 Degrees platform enables automation across all marketing operations to help companies get better ROI. Its in-built tools allow creating impactful marketing campaigns to engage more leads and convert them faster than before. The platform also provides integration with CRM, video, and email systems to let sales teams take maximum advantage of their connections with clients.
Top Features:
With the help of this system, sales reps can create and deliver personalized gifts and cards to their new and existing clients. The in-built catalog includes a broad range of visuals that can be customized in accordance with your customers’ interests and preferences. Rocket Notes helps to show your clients that you care about them and appreciate their support, thus improving sales cadence and lead conversion rates.
Top Features:
Revenue Grid provides customer-facing teams with everything they need to close more deals. The solution implements artificial intelligence to deliver valuable insights into revenues and enables efficient data management. Additionally, Revenue Grid sets up integration with CRM systems to maximize return on engagements with target clients.
Top Features:
Besides traditional features provided by CRM software, Nimble also focuses on social interactions with clients. It helps to unify your customers’ contact information from various platforms within a single system to enable its efficient management. Additionally, the platform’s features allow tracking team activities, managings sales and other processes involved in customer relationship management to help your teams reach more clients and increase sales.
Top Features:
HubSpot stands out for its holistic approach, combining CRM, marketing, and sales automation in a user-friendly platform. What makes HubSpot unique is its focus on inbound marketing, providing tools for content creation, lead nurturing, and social media management. The Sales Hub within HubSpot streamlines sales processes with features like lead scoring and email tracking. Additionally, HubSpot’s Marketing Hub offers comprehensive solutions for creating and managing content, making it an all-encompassing platform for businesses looking to integrate their marketing and sales efforts seamlessly.
Top Features:
Zoho CRM distinguishes itself with an emphasis on simplicity and versatility. The platform stands out for its Blueprint feature, allowing businesses to design and automate sales processes visually. Zia AI, another unique aspect, provides intelligent insights and predictions to aid decision-making. With SalesSignals, users receive real-time notifications, ensuring timely follow-ups. Zoho CRM’s commitment to mobility is evident in its customizable mobile app, offering a tailored experience for users on the go.
Top Features:
Outreach is a sales engagement platform that excels in optimizing outbound communication. Its standout feature is the Power Dialer, which significantly boosts call efficiency by integrating seamlessly with sales activities. Sales Playbooks empower teams with prescriptive strategies and messaging, ensuring consistency and effectiveness across outreach efforts. The platform’s Analytics Snippets provide granular insights into email engagement, enabling sales teams to refine their communication strategies dynamically. Outreach’s focus on sales intelligence ensures that data-driven insights guide every aspect of the outreach process.
Top Features:
Vidyard brings a unique dimension to sales enablement by harnessing the power of personalized video content. Its Interactive Video Elements allow users to embed calls-to-action within videos, transforming passive viewers into engaged participants. Vidyard’s Video Analytics provides in-depth insights into viewer behavior, helping sales teams understand content effectiveness. The platform extends its uniqueness with Personalized Video Hubs, enabling the creation of customized hubs for different audiences, and fostering a tailored and engaging video experience.
Top Features:
Highspot focuses on elevating sales enablement through content management, optimization, and analytics. What sets Highspot apart is its Content Genomics feature, providing deep insights into how content is used and resonates with prospects. SmartPage Technology dynamically assembles personalized content for each prospect, ensuring relevance and impact. Highspot’s Training and Coaching capabilities integrate seamlessly, enhancing the skills of sales reps. The platform’s commitment to analytics and reporting ensures that content engagement is not just monitored but also optimized for maximum impact.
Top Features:
Mindtickle specializes in sales readiness, offering a platform that uniquely combines training, coaching, and alignment for sales teams. Its Role-Play and Assessments feature allows users to simulate sales scenarios, providing hands-on practice for sales reps. The Coaching Hub centralizes coaching efforts, ensuring targeted and continuous improvement. Mindtickle’s Analytics and Insights feature tracks and measures the effectiveness of training, providing actionable data for ongoing refinement. The platform’s Content Authoring capabilities enable the creation and delivery of engaging training content tailored to specific sales needs.
Top Features:
Seismic stands out for its focus on personalized content delivery, empowering organizations to create, manage, and distribute content effectively. The Document Automation feature streamlines content creation with automated assembly, ensuring efficiency and accuracy. Content Personalization dynamically customizes content for each prospect, increasing relevance and engagement. Seismic’s Sales Playbooks guide sales reps with effective selling strategies, aligning sales efforts with organizational goals. The platform’s commitment to Advanced Analytics ensures that content performance is not only measured but optimized for impact.
Top Features:
Salesloft is a sales engagement platform that distinguishes itself through its emphasis on multi-channel communication and collaboration. Its Cadence Management feature allows users to plan and manage multi-channel communication cadences, ensuring a consistent and personalized outreach strategy. The Sales Dialer stands out by improving calling efficiency with a built-in dialer, streamlining the calling process. Salesloft’s Analytics and Reporting capabilities provide insights into performance metrics, enabling teams to optimize their outreach strategies dynamically. The platform’s focus on Personalized Email Outreach allows users to craft and automate personalized email sequences, enhancing the effectiveness of email communication.
Top Features:
Selecting the right sales enablement platform is crucial for enhancing your sales teams’ performance and driving business growth. The featured top sales enablement platforms such as HubSpot, Nimble, Zoho and others have been carefully evaluated based on criteria such as workflow automation, user-friendliness, integration capabilities, customization, analytics, mobile accessibility, collaboration features, and real-world reviews.
And they all offer diverse solutions to meet your needs – whether it’s Salesforce with its powerful CRM and AI-driven insights, LinkedIn Sales Navigator for social selling, or platforms like Highspot and Seismic focusing on content management and personalization, each option brings unique features to empower your sales teams.
If you are looking for a reliable partner to create efficient sales enablement content for your company or to advise on the digital solutions that will benefit your business, get in touch with OMI dedicated teams today!