Our Predictions for 2015
The business landscape is changing rapidly. Between innovations in mobile technology, strides in social media marketing, and rapid migration way from legacy systems, it can be difficult to know which direction to take your investments and your efforts. Here are a few of our predictions for the year ahead, and ways to take advantage of the opportunities in 2015.
You don’t need a statistician to know that mobile technology is everywhere, but here are some stats anyway: 58% of American adults use a smartphone, over 40% own a tablet, and mobile computing grew by over 80% just last year alone. There are more smartphones out there in the world than there are personal computers; and these numbers are on pace to double in the next few years. As mobile devices continue to proliferate, we predict an increased emphasis on serving the needs of the mobile customers with more relevant and targeted content and messaging. How can you take advantage? Look for strategies and solutions that allow you to adapt your current systems and processes to the requirements of mobile users.
Analytics will take center stage as the volume of data sets increase and companies look to leverage the value of the Big Data they may contain. In order to respond, organizations need to manage how best to filter the huge amounts of customer data coming into the organization, and then deliver exactly the right message and information to the right person, at the right time. Analytics will become deeply important enabler for organizations looking to bridge the gaps between customer data, customer communications and customer experience.
2015 will be the year of marketing orchestration across multi-channels and multiple systems. Marketers can no longer afford to retain a campaign-centric instead of a customer-centric mindset. The benefit of marketing orchestration is that it focuses not on delivering standalone campaigns, but instead on optimizing a set of related cross-channel interactions that, when added together, make up an individualized customer experience. Leading brands are adopting this approach and orchestrating marketing across all touch points – social, mobile, online, in print, in advertising – since customers are no longer interacting in a sequential or linear way — its multi-channel, multi-device and much more interactive than ever before.
It doesn’t take a crystal ball to predict that there will be tons of opportunity in 2015, the key will be in the ability to take advantage of those opportunities. Want to find out how? Contact us today to learn more or call 877-377-7274 for a free consultation.