Top 8 Salesforce Products for Your Business Growth in 2022

The last few years have been a period of upheaval for the world. In business, cataclysmic changes have shown up the weaknesses of the unprepared and played to the strengths of others. For example, those caught off-guard by the Covid-induced move online were forced to readjust their modes of operation or risk going under. Those who were better prepared and had the technology and tools to facilitate such change embraced the new normal and took advantage of the holes left by the casualties of these unforgiving times. These tough times have left them stronger. 

 

As 2022 rumbles on, bringing with it its own challenges, we thought we’d put together a list of the top Salesforce products that have helped businesses enhance their competitive advantage and build up the resilience needed to weather different storms.

Top Benefits of Using Salesforce

Salesforce offers comprehensive support to ensure that the company stays on top of communication with individual clients from start to finish. The platform has features to help you keep up with communications in sales, marketing, HR, and many other business functions. Your business benefits from intelligent automation tools, rich and informative analytics, and the ability to tie different data sources together into one cohesive structure that your decision makers can act upon.

Here are some of the top Salesforce products that illustrate these benefits in practice.

8 Best Salesforce Products in 2022

Sales Cloud

Features

Converting leads and getting more sales is more than just effective marketing. Communication with the client has to be meaningful, the information presented to them has to be tailored. Sales Cloud helps businesses of various sizes manage this communication better. With features to store information on and provide deeper insights into contacts, opportunities, and leads. To support strategy and decision-making, there are dashboards and reportings, tools that forecast sales, manage territories for sales teams, and much more

Prices

Unlimited edition: $300 USD/user/month (billed annually)

Pros

Highly configurable

User friendly

Powerful and comprehensive

Cons

Relatively expensive

Can present a bit of a learning curve if you are completely new to it

Migration of old data can be challenging

Service Cloud

Features

For businesses that are more customer-facing – typically those in the service industry, Salesforce’s Service Cloud helps them improve the quality of their service and give their clients a better experience. It helps customer service agents do their jobs better. Agents get a single workspace from which they can see insights about customers, related cases, and recorded resolutions to problems in a knowledge base. There are options for automating processes using AI, as well as analytics and reports to help companies analyze performance and continuously improve.

Prices

Unlimited edition: $300 USD/user/month (billed annually)

Pros

Complete control over data accessibility for GDPR compliance

Ease of use

Feature rich

Cons

Bundled editions mean you may have to pay for features you don’t necessarily prioritize

Some clients have requested better flexibility on reporting

Initial set-up tailored to your strategy can be challenging

Marketing Cloud

Features

Marketing Cloud helps companies effectively implement a multi-platform, unified and cohesive marketing strategy. It has features to help you pull data from different sources and tailor your messaging to your audiences. Marketing cloud has what are called Studios for email, mobile devices, social media, webpage creation, and advertising. All of these can be enhanced with AI capabilities.

Prices

Corporate Edition: $ 3,750 org/USD/month (billed annually)

Pros

Excellent for cross-team communications

Ease of use

Feature rich with great ROI

Cons

Bundled editions mean you may have to pay for features you don’t necessarily want

Some clients have complained that the Journey Builder feature is too rigid

Set-up may require the help of consultants

Community Cloud

Features

Community Cloud offers you the ability to build an online community around your products or services. You can create websites, web forums, mobile applications, and more. All of these can be supported by your business data so that your clients can enjoy a connected experience with all of your products and the support structure behind your services. You can pick up leads and opportunities from communities using Business Integration, connect clients to experts based on their profiles using the Personalization feature, provide articles, FAQ answers, and community forums using the Knowledge Base, and respond to cases created by clients within the communities. 

Prices

$15/login or $35/member for External Apps Edition

Pros

Excellent for cross-team communications

Ease of use

Feature rich with strong user community

Cons

Building your own reports has been reported to be difficult

Some clients have complained that the software was slow

Relatively expensive for small businesses

App Cloud

Features

With App Cloud, you have a low-code environment from which to build mobile apps, automate tasks, and easily scale applications. App Cloud allows you to interact with data from the main Salesforce CRM, perform business actions, collaborate, and trigger changes.

Prices

$100 USD/user/month (billed annually) for Platform Plus Edition

Pros

AppExchange features lots of pre-built apps

Ease of use with drag-and-drop Process Builder

Feature rich

Cons

UI has been reported to be difficult to navigate

Some clients have complained that the software was slow

Cost can be prohibitive for some businesses

Analytics Cloud

Features

Analytics Cloud is essentially Business Intelligence software that enables you to visualize your data in customizable dashboards and gain rich insights from it. In addition, it offers you the opportunity to build AI models, recognize trends, forecast sales, and better manage your sales pipeline and close more deals.

Prices

$200 USD/user/month (billed annually) for Revenue Intelligence Edition

Pros

Makes daily reporting easy

Handy dashboards

Makes it easy to visualize data flow between systems

Cons

Integrating with other 3rd party solutions may require developers

Setting up can be complex

Relatively expensive for small businesses

Commerce Cloud

Features

Commerce Cloud is a Salesforce tool to help you sell your products online. You can use the tools provided to create an AI-powered ecommerce website providing a rich, personalized online shopping experience, manage your digital storefront, perform other tasks like inventory management, and provide support for your resellers and marketers.

Prices

Available from vendor on request

Pros

AI tech for deeper insight into customers

Automation features

Easy to use

Cons

Difficult to integrate with other systems

Using the API to create your own features can be complex

Relatively expensive

Salesforce Einstein

Features

Einstein is the Salesforce solution that enables you to enhance various Salesforce components with AI capabilities. This means you can automate different tasks, and add smart capabilities to processes to help elevate customer experiences, make predictions, and get more valuable insights from your data. 

Prices

$150 USD/user/month (billed annually) for Tableau CRM Plus

Pros

Provides predictive tools

Interactive Dashboards

Makes data management easier

Cons

Difficult to integrate with other systems

Using the API to create your own features can be complex

Steep learning curve

Conclusion

Salesforce is an important platform for businesses that want to put the customer at the center of their operations. In general, the solution is meant to provide multi-platform, multi-stage support for businesses as they cater to the needs of their customers at various points of their journey, and at different stages of the sales cycle. Starting from marketing activities where the company applies its resources to transform prospects into leads, to sales activities that work to turn those leads into closed deals, and post-sale marketing initiatives to maintain the relationship and ensure the buyer becomes a repeat customer and de facto brand evangelist.