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Organizations send billions of boring notices, statements, bills, policies and renewals each year. And each one of them represents a sunk-cost – an expense that has been incurred as a part of doing business and cannot be recovered. The “sunk” part really means that you spent the money, but you’re not really getting any value out of your investment. And as any savvy business executive or investor will tell you, if you are spending money and not getting any value out of it, it’s time to rethink your strategy.

Sunk Cost or Super Value?

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Vital Tools for Marketing

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Orchestrate Your Message

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Cloud-based platforms

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Higher Conversion Rates

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