Many organizations offer electronic bills, statements and other paperless correspondence to their customers. But despite advances in online technology, and in the face of popular
Top Strategies for Multi-Channel Adoption
Are you still printing and mailing thousands of pages of customer correspondence every month despite having an electronic solution? Without a well-defined strategy to drive
Increase Engagement by 25x Multi-Channel
Making the Move to Multi-Channel Why should you make the move to multi-channel customer communications? Here’s why: Over 750 million users use Facebook every single
The Art of Retaining an Audience
It’s All About Customer Experience Are you so intently focused on lead generation and customer acquisition that you are ignoring your most important customers…the ones
Cloud CCM takes the Spotlight Interview with Brad Banyas
Brad Banyas discusses the impact of Cloud Services in the Customer Communications Management (CCM) space, with Kevin Craine. There are many important technological and societal
Quicker Campaign Execution- Template Branding Made Simple
Branding your company and maintaining a great brand image is one of the most important success factors for any organization. And while many tools and
Cross Channel Campaigning- Marketing’s New Sweetheart!
Continued customer engagement is a key to success for all businesses today. You must not only land that first “date” with a new customer, but
Try these techniques for customer engagement effectiveness
Three Techniques for Truly Effective Customer Engagement 2015 will be the year that “customer engagement” takes center stage in the theater of c-level business strategy.
3 Trends to Watch in 2015
We hope that you’ve made your New Year’s resolutions, because 2015 will most certainly be a year filled with innovation, opportunity and more than a
2015 The Year of Marketing Orchestration-Want to Bet?
Our Predictions for 2015 The business landscape is changing rapidly. Between innovations in mobile technology, strides in social media marketing, and rapid migration way from