Flip the Sales Funnel- Customers on Top
Flip the Funnel The “Purchase Funnel” is a concept that illustrates the customer journey toward the purchase of a product or service. The Funnel, also
Change the view for a better customer experience!
Centralized View is Essential Most organizations manage an overwhelming array of customer communications. Everything from monthly marketing campaigns, renewals, bills, statements and notices, to
Document Strategy Podcast Interview Brad Banyas about CloudCCM
“The world is moving to a state where it is important to engage with your customers anywhere and everywhere.” This is according to Cloud CCM
Member and Customer Communications Management
Cloud CCM brings consolidation of print, better bulk rates, and increased control over messaging across all channels Financial institutions face the challenge of managing the cost
It’s Time to Put Your Head (and your Business) in the Cloud
Experts tell us that 2014 will be a defining year for business and that technology evolution will be driven by the cloud. In the past
Taking Customer Experience Beyond Simple Acquisition & Retention
Is your organization so intently focused on lead generation and customer acquisition that you are ignoring your most important customers…the ones you already have? It
Strategies For Financial Services Firms to Succeed
Cross-Channel Marketing Systems and strategies are needed for financial services firms to succeed Marketing professionals in the financial services industry face a number of challenges
Data Integration is Essential for Cross-Channel Marketing
There is a lot of excitement about “cross-channel marketing” these days, and for good reason. For businesses today, engaging with customers across multiple channels
Electronic Adoption Strategies & Best Practices
Many organizations offer electronic statements, bills, renewals, notices and paperless correspondence to their customers. But despite advances in online technology, and in the face of
366 Degrees – Marketing Made Easy!
In the rush to gain new customers, companies often overlook their best customers…the ones they already have. While finding and attracting new customers is certainly