Taking Customer Experience Beyond Simple Acquisition & Retention
Is your organization so intently focused on lead generation and customer acquisition that you are ignoring your most important customers…the ones you already have? It
Strategies For Financial Services Firms to Succeed
Cross-Channel Marketing Systems and strategies are needed for financial services firms to succeed Marketing professionals in the financial services industry face a number of challenges
Data Integration is Essential for Cross-Channel Marketing
There is a lot of excitement about “cross-channel marketing” these days, and for good reason. For businesses today, engaging with customers across multiple channels
Electronic Adoption Strategies & Best Practices
Many organizations offer electronic statements, bills, renewals, notices and paperless correspondence to their customers. But despite advances in online technology, and in the face of
366 Degrees – Marketing Made Easy!
In the rush to gain new customers, companies often overlook their best customers…the ones they already have. While finding and attracting new customers is certainly
Happy Birthday OMI!
Happy Birthday OMI! We are pleased to announce our 15 year anniversary. It all started back in 1999 when OMI was founded as one of the first