2022 is the year for companies around the world to adjust to a new digital-first and work-from-anywhere environment. If your company is one of the many to go through this transition, then you know how difficult it is to maintain systems and foster collaboration when working remotely.
During the past two years, it’s impossible to ignore the strength and flexibility of Salesforce’s platform, which has become a vital tool for organizations of all sizes as they develop in order to satisfy changing customer and employee expectations. For the year 2022 and beyond, the Salesforce technology continues to develop in new ways. Salesforce introduced many innovative tools and features to help the sales team to improve work efficiency with automation, collaboration, orchestration, and much more.
In this article, we will analyze what has changed in sales, marketing, and other industries over the past year and Salesforce future trends to watch out for in 2022 to keep up with the new global market requirements. So here’s the future of Salesforce and what to expect in 2022 and beyond.
How the Business World Changed After the Pandemic
The pandemic has changed the business world in a number of ways. One of the most notable changes is the way that companies change the way they operate. Many significant changes have been observed in industry trends.
One of the most significant changes that we’ve seen is an industry-wide move towards remote work. The covid-19 pandemic has forced many companies to reevaluate their policies on remote work, and as a result, we’re seeing a significant increase in the number of people working from home full-time.
Business executives now should come up with new models for the upcoming year to make sure they meet their company’s goals, as well as fulfill their customers’ needs and expectations. Here are only a few of the approaches that every business should consider and apply to adapt to the modern industry trends in 2022.
Digital transformation is a must
Earlier this year, we’ve already talked about digital transformation and its benefits in our blog. What business owners have learned is that digitization is not enough to keep their businesses afloat during such a hard time. Planning digital transformation ahead of time and introducing innovative solutions is important to drive progress and increase agility. Long-term planning is no longer a priority when everything can change in a matter of days. Business executives should focus on receiving most of the digital transformation benefits within a shorter period of time.
Remote-first work will break the 9-to-5.
Companies that want to retain top talent while also giving employees more control over their work will be forced to move to remote working and digital-first approaches. In 2022, more organizations will embrace this approach by reconsidering the rigid 9-to-5 working day.
A study by Future Forum shows that 93% of workers demand work flexibility and they believe that having more control over their schedules and calendars can increase their productivity and reduce work stress. It also helps them to improve their work-life balance, especially for women with children.
Decision-making powered by accurate data
The accurate and relevant information has been the major secret to every company’s success for decades. For instance, Salesforce generates and analyzes data based on customers’ behaviour, thus allowing companies to adjust their marketing campaigns or improve products/services and make them better respond to the customers’ needs. Such decisions based on accurate information are likely to bring better results and meet your specific business goals.
Organizations will prioritize data ethics.
Transition to digital environments due to the COVID creates a greater sense of responsibility around data privacy, security, and ethics. Companies will have established a thoughtful approach to data with a focus on collecting and utilizing the “right” data rather than “bulk” data.
A strong connection between the employee and customer experiences
As we’ve mentioned above, executives had to quickly come up with a solution to make sure their employees have everything they need to keep the business running even during the pandemic. Prioritizing your staff’s needs is as important as your clients’ ones. As simple as it is, when your employees are happy and have all the resources, their performance increases, as well as your sales and customer satisfaction rates.
Find new ways to keep your employees productive
With the introduction of Salesforce Einstein Voice Assistant, it became easier to reach potential customers and stay connected with partners. This technology is powered by AI and integrated into the Salesforce platform. The company has recently introduced an update called Einstein Automate to help organizations streamline their key processes and transform time-consuming repetitive tasks into automated solutions. It allows employees to save time, thus, focusing more on clients and staying productive throughout the day.
What Is the Current Salesforce Growth Rate in 2022?
Salesforce is currently one of the fastest-growing software-as-a-service companies in the world. According to the latest Salesforce financial reports, Salesforce delivered another record fiscal year in 2021, surpassing $21 billion in annual revenue, which is a massive 24.3% increase from 2020. The salesforce growth rate is predicted to improve through 2022
The rapid salesforce growth is being driven by a number of factors, including the increasing popularity of cloud-based CRM platforms, the continued success of salesforce’s marketing and sales automation tools, and the company’s acquisitions including MuleSoft and Tableau. Salesforce growth is expected to grow even further while the company continues to invest in new technologies and sales tools.
In addition, the increasing popularity of mobile salesforce apps is driving salesforce growth as businesses look for ways to increase productivity and efficiency. Salesforce has also been increasingly adopted by small businesses and fast-growing startups. As a result, the salesforce growth rate is expected to continue to rise in the coming years.
What is the Future of Salesforce and What to Expect in 2022?
Over the past 20 years, Salesforce has turned from a classic CRM platform to a fast-growing ecosystem to serve the needs of thousands of companies across various business domains. Its variety of customizable integrated solutions allows adjusting the platform and choosing only the components that align with the specific business needs. Modern sales and marketing departments will be highly dependent on such platforms as Salesforce if their company’s executives want to keep up with the rapidly changing market requirements and meet customers’ needs.
The Need for an “Intelligent” CRM Platform
Although the value of a good CRM software can never be exaggerated, the rapid speed of technological development has added another important requirement to the modern CRM platforms – “Sales Intelligence”
The increasing amount of data collection and the transformation of buying and selling in 2022 is becoming more complex than ever before, and the need for a CRM platform that is intelligent and powerful enough to manage a huge amount of complex data to support sales and marketing has become more crucial.
According to a CSO Insights study on Sales Performance Optimization, sales reps spend only 34% of their time on “selling” while all the other time is utilized on other sales-related activities. As a result, to promote intelligent selling, it would be valuable if their sales tool can help the team in developing sales opportunities using artificial intelligence to identify and prioritize valuable prospects using customers-related data.
No doubt, that the future of Salesforce would be leaning toward smart selling, data-driven, automation, and artificial intelligence in order to be one of the most powerful and reliable CRM platforms in the market.
Salesforce Industry Trends in 2022
Salesforce future is highly focused on the development and improvements of significant features that are continuously shaping the salesforce industry trends in 2022
More collaboration features for sales teams
In 2022, we can expect to see more Salesforce features that facilitate collaboration between sales reps. This is in response to the challenges that sales teams have faced in recent years with working remotely. The goal is to make it easier for sales reps to connect with each other and share information using real-time data, so that they can close the communication gap and stay updated
Orchestration of sales processes
Another big trend for Salesforce in 2022 is the orchestration of sales processes. This means that sales reps will have access to tools and features that help them automate repetitive tasks, so that they can focus on more important activities. This will help sales teams to work more efficiently and close more deals.
More automation features
Salesforce will also continue to release new automation features in 2022. These features will help sales reps to automate their workflows, so that they can focus on more important tasks. This will help sales teams to improve work efficiency by streamlining daily repetitive tasks and more importantly eliminating manual errors in complex activities.
Data and insights are important to sales and marketing more than ever before. Salesforce will continue to improve its analytics capabilities. This will help sales teams to better understand their customers’ data and make more informed decisions.
If you are looking for an opportunity to introduce Salesforce solutions to your business, contact OMI to discuss your project and business goals in more detail. Our team will be glad to assist you with any questions and provide services to cover your needs.