What Is Microsoft Dynamics 365: Everything You Need to Know About One of the Most Powerful ERP & CRM Systems

Microsoft Corporation has been revolutionizing the worlds of technology and business since its inception in the late 1970s. Since then, the company has introduced numerous top-notch solutions aimed to make our professional lives better. Microsoft Dynamics 365 CRM and ERP system is not an exception. In this article, we will explain how MS Dynamics 365 works and what benefits it delivers to a variety of businesses across the globe.

What Is MS Dynamics 365?

Microsoft Dynamics 365 is a SaaS cloud-based platform that combines customer resource management and enterprise resource planning services and applications aimed to drive business growth and accelerate the company’s results. The platform’s capabilities are broken down into several powerful applications and numerous features allowing businesses of any size to start with the functionality they actually need. 


The solution is based on the MS cloud computing technology called Azure that allows storing all of the platform’s data in the cloud. Dynamics 365 SaaS (Software as a Service) platform applies a subscription-based model meaning that it can be accessed by users through a web browser and there is no need to install software individually on each computer.

Apps & Modules

MS Dynamics 365 includes 8 modules tailored to specific types of businesses and their goals. Companies can pick their platform’s configuration including or excluding each of the modules. The modules’ list includes Finance, Operations, Sales, Customer Service, Field Service, Marketing, Commerce, and Human Resource. Check out our MS dynamics 365 guide on modules to learn more about each of them.


Microsoft also offers a number of applications to integrate with the platform for various business purposes. For example, Dynamics 365 Business Central is an ERP system used for business management primarily by small and midsize businesses. The app helps employees to manage all of the business processes, from accounting and finances to sales and marketing.

AI (Artificial Intelligence)

Unlike large enterprises, SMBs care a lot about the price of the solutions and services they buy. As we’ve mentioned above, with Microsoft Dynamics CRM for small and midsize businesses you only pay for what your company needs now. For instance, Dynamics 365 SMB pricing options currently include four different plans packed with various features needed to lead a successful business. The company also offers eight product licensing options aka MS Dynamics 365 modules for different types of business.

Valuable Business Insights

All of the MS Dynamics 365 data is stored and managed through Microsoft Dataverse, previously known as Common Data Service, a secured data storage that runs on AI. Thanks to the use of artificial intelligence, Dynamics 365 users get valuable insights into their customers’ behavior and needs, as well as their company’s results. All of this information can be efficiently used to make data-driven decisions aimed to improve the quality of your services/products. Dynamics 365 also applies AI technology to help ecommerce businesses improve their customers’ shopping experience, increase sales, and even protect both the company and their clients from fraud. 


The platform uses Unified Interface, an intuitive and easy-to-use interface to allow new users to quickly adapt to the system and apply it for their own benefit. Thanks to its responsive web design, users get a whole new interaction experience no matter what device they use to access the platform.

Source: https://dynamics.microsoft.com/ 


MS Dynamics 365 homepage features all of the modules and applications you are subscribed to. Simply pick one of the apps in the list on the left to access its features. 

Source: https://dynamics.microsoft.com/ 


Reports and KPI summaries are also easy to navigate and analyze. All of the data is well structured in columns, spreadsheets and even infographics. MS Dynamics users can keep track of the company’s performance and find new opportunities for improvement. 

Source: https://dynamics.microsoft.com/ 

What Is Microsoft Dynamics 365 Used For: Key Benefits

When operating in a business environment with constantly growing competition and changing market requirements, every company understands the importance of digital transformation. MS Dynamics 365 is what helps enterprises drive their business growth, agility, and innovation, thus increasing their chances of success. The key benefits of Microsoft Dynamics 365 include:


  • Easy Deployment 

Since Dynamics 365 is a cloud-based software and can be accessed via a web browser, there is no need to install anything on-premise. You can simply pick one of the subscription plans that meet your company’s needs and introduce it to the existing IT infrastructure. 


  • Cost-Effective

The platform doesn’t require any additional servers, as well as hardware maintenance, thus decreasing the overall costs. No matter the size or type of your business, you can choose only modules and features that you actually need and only pay for functionalities you can benefit from.   


  • Customizable and Scalable Solution

Once a company wants to enter new markets or is standing on the path of constant growth, MS Dynamics 365 can grow together with your business. Add as many features and modules, and connect as many apps as you like to support your company’s growth and improve its performance. 


  • Flexibility

A monthly subscription model allows companies to be more flexible with their operational costs. Save money or increase your spendings on solutions only when it’s needed. 


  • Ease of Use

Thanks to the variety of applications offered by Microsoft, every company can find a solution to cover their needs. All of these apps can be easily integrated with Dynamics 365 which makes it easy for employees to understand and use the solution.  


  • Enhance Productivity and Performance

24/7 access to data and numerous functionalities introduced with the system help to improve employees’ productivity and performance across all departments. For instance, Dynamics 365 offers automation across numerous operations, thus decreasing the number of human errors and freeing up time for more important tasks.


  • Better Customer Experience

Customer relationship management is one of the key elements of Microsoft Dynamics 365. The platform collects customers’ data and helps you better understand their needs. It also helps better respond to your customers’ requests, personalize customer experience and increase customer satisfaction rates. 


  • Data-Driven Decisions 

Any decision made within the company can now be based on real-time data. Analyze your employees’ and customers’ data to make decisions aimed at improving your products/services, as well as internal processes and operations. 


  • Enhanced Security

Access control and robust security measures provided by Microsoft allow keeping your data safe and secured. In-built backup systems make sure none of your data is lost.

Microsoft Dynamics 365 CRM 3rd-Party Integrations

MS Dynamics 365 can be extended with a great variety of applications tailored to different business goals and needs. These are only a few of the services that can power up the MS solution and help your company gain a competitive advantage. 

Microsoft AppSource

Microsoft AppSource is an application store that offers business applications packed with a variety of features. Once you want to empower existing systems with new functionality, simply find and install an app or an extension to your device. Microsoft AppSource is divided into categories, types of business, and products, thus allowing you to easily navigate the store and find exactly what you need. 

Power Apps

A suite of applications and services called Power Apps is not included in the basic version of MS Dynamics but can be easily integrated with the solution to take its performance to the next level. Power Apps allows developers to design and build custom applications tailored to specific business needs. For example, you can build a simple app to automate repetitive tasks or introduce digital transformation to the existing IT environment. Once integrated with MS Dynamics 365, developers can use Power Apps to build an app directly on your system’s data.

Power BI

An analytical service by Microsoft called Power BI provides business analysts with informative and interactive visualizations to help them create impactful reports. Power BI features an intuitive design and powerful business intelligence capabilities that help generate data from different sources and provide deeper insights into the business state. This solution is a part of the Microsoft Power Platform and can be easily integrated with the CRM system. 

Office 365

Subscription services offered with Office 365 include all of the applications a company needs to lead its business successfully. From Outlook mailing service and Microsoft Teams business communication platform to Word, Excel, and PowerPoint applications to help you work with different types of data and deliverables. 

Dynamics 365 Guides

MS Dynamics 365 Guides is an application that applies mixed-reality technology to help employees learn new skills and instructions. The app is connected to a mixed-reality smart glasses called Microsoft HoloLens that operators can use to see how different tools work in real-life situations. It guides your staff workers through different procedures and offers step-by-step directions to make sure none of the mistakes will be made in the future.

Make the Most of MS Dynamics 365 With OMI

We hope our Microsoft Dynamics 365 overview helped you to understand what MS solutions are about and what advantages they can deliver to businesses of all sizes and industries. If you are looking for professional support from an experienced MS Dynamics CRM consulting team, get in touch with the OMI specialists. With over 2 decades of experience in CRM services, we know exactly how to help your business grow and thrive.